The Situation:
The company had a revolutionary, new product they wanted to showcase at an industry trade event. They wanted to generate interest in the product and their company, attract attention in the media and sell product.

The Solution:
First, we created a database of attendees and media. Then, we developed a direct mail campaign inviting attendees and the press to visit the company’s exhibit. We created a show promotion with giveaways and hourly product demonstrations; we wrote news stories to release prior to the show; we created collateral materials and sales kits; and we trained the sales team on what to say and how to demo. The result: The new product was the hit of the show, featured on the local morning news and in the trade press. But more importantly, the companies walked away from the show with a briefcase full of orders and double the number of distributors.


Case Study #2: Launching A New Product