The Situation:
The five-man, five year old company had never done any marketing, but now they had an invitation to present at a major Venture Forum. They needed everything: brochures, a web site, a press kit, a presentation, direct mail, an exhibit with graphics, and they needed it in 4 weeks.

The Solution:
Bates Communications came to the rescue. We wrote copy for the web site, helped create exhibit graphics and folders, wrote press releases, built a press kit, created a media list, developed a direct mail campaign with personalized letters, and designed a PowerPoint presentation – all in less than 4 weeks. Plus, we wrote a detailed five year marketing plan.


Case Study #1: Marketing Basics